The Blog

Posted:
03 Jul 2010

What can coaches do for you?

Consumers have little guidance on how to choose, value or assess the effectiveness of executive coaching as a form of leadership development. Bill Berman, the managing partner in Berman & Associates based in Stamford, Conneticut says that this process could be likened to that used for selecting a physician or psychologist 30 years ago. Specialised training, certification, experience and of course, personal endorsements all have been used to select individuals whose expertise would otherwise be difficult to measure. The world of coaching is still some way away from being able to provide full proof objective measures of the success of executive coaching.
One step in selecting a suitable coach would be to carefully match a coach to the type of coaching that a particular individual or organisation is seeking. Examples of this range of differences could include newly appointed executives transitioning into a new role or culture, whereas a different skill set from the executive coach maybe required if the need is for coaching for introducing greater levels of creativity and innovation into a business or organisation.
Just as we choose lawyers or accountants based on their expertise in a particular domain maybe selecting the right coach for the job based on their knowledge and expertise in that field would be step in the right direction
Thoughts and views are as always, most welcome. 

Dennis Digg this Yahoo Furl Del.icio.us

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