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Posted:
15 Jun 2010

creativity is now the most important leadership quality for success in business

According to a new study by IBM published by FastCompany, over 62% of CEOs cite creativity is now the most important leadership quality for success in business, outweighing even integrity and global thinking, The study is the largest known sample of one-on-one CEO interviews, with over 1,500 corporate heads and public sector leaders across 60 nations and 33 industries polled on what drives them in managing their companies in today’s world.

Steven Tomasco, a manager at IBM Global Business Services, expressed surprise at this key finding, saying that it is “very interesting that coming off the worst economic conditions CEOs had ever seen, They didn’t fall back on management discipline, existing best practices, rigour, or operations. In fact, they did just the opposite.”

Creative leaders are also more prepared to break with the status quo of industry, enterprise and revenue models, and they are 81% more likely to rate innovation as a “crucial capability.”

Here at Meta-Learning Solutions, our Creative Advantage series of 6 one day seminars is designed specifically to introduce managers to thinking and acting creatively. So with this new evidence to hand it is clearly more important to start getting some training support now in how to bring about creativity in your business. Contact us right now for more information..

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